The American Tobacco Campus is the hub of the revitalized downtown Durham area. Each week, thousands of visitors explore the many restaurant, entertainment, and business destinations. The current large, printed signage does a good job of helping folks find their way, but visitors often need more detailed directions. Additionally, a printed directory requires inconvenient, costly replacement to keep current.
Topsail designed and developed a custom tailored iPad based kiosk for American Tobacco to provide visitors with directory information and way-finding directions. Using Topsail's own intra-campus micro-direction mapping software, we were able to custom design a campus directory and direction reference tailored to the American Tobacco Campus visitor experience.
The campus directory is always up-to-date allowing visitors to more easily find their destinations.